“Pick 8 blogs”: how to be a better online publicist

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Lindsay Robertson, a freelance writer in New York, published an excellent list for publicists who want to connect with bloggers: “The Do’s and Don’ts of Online Publicity, For Some Reason.” It’s well worth reading and following this entire list of tips.

So often we emphasize what not to do when connecting with bloggers, so I love that this post highlights several things to be sure to do. If you were to do them, you’d have almost no chance of committing any of the Don’ts on the list.

Two in particular cover the majority of the advice: Continue reading

Getting unstuck

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Chris Brogan recently posted “20 Blog Topics to Get You Unstuck” — a list of brainstorming ideas to help one get past writer’s block.

Although he aimed this at bloggers, it would be equally useful in thinking of topics for a newsletter to customers and clients, or for an internal newsletter.

Another useful technique is to keep an open file for quickly jotting ideas when you come across them. A bookmarking tool like Delicious is perfect for this — create a tag like mytopics, and mark the bookmark as private if you want to collect your thoughts before sharing it.

At Big Big Design, we’ve recently started using Evernote for tracking thoughts and ideas. This is even more private that Delicious, and I love the iPhone app.

If you’re blogging, use a blogging tool like ScribeFire (Firefox plugin), to start a new draft of a post and keep the relevant links.

But really, you can just have an open text editor window sitting on your desktop. Click, click it’s open; jot the idea, paste in a link to remind yourself where you got the idea (so you can cite your source); and then get back to what you were really working on. When you’re ready to write, you’ve got a ready set of ideas at your fingertips.


Photo credit: “Hole in the wall” by Arria Belli

Mayday! The benefits of asking for help

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Asking for help and incorporating what other can do for you will make
you more productive, but will also open up perspectives and points of
view that you might not have possessed previously. Asking for help
also creates an obligation for you to return the favor or at least be
available to help others. This creates a sense of shared work and
shared effort, and builds a stronger team. When individuals don’t seek
each other’s advice, team building and collaboration are much harder to
achieve.

Thinking Faster touts the benefits of asking for help. This is great advice for small business owners and entrepreneurs who are used to carrying the weight themselves: Share the load with others, and you’ll be stronger and go faster.

(Link thanks to Designing Innovations.)