I hope you found the presentation and the card sorting exercise helpful, and I hope you’re inspired to take what you learned back to your organization.
As promised, below are links to the presentation slides and to resources you can reference to develop your content strategy.
Make sure to pick up a copy of Margot Bloomstein’s Content Strategy at Work — it’s a fun and helpful read, and it gives you the tools to lead your team to find your organizational voice and to build and execute your content strategy. Let us know how it goes!
(If you’d like the help of impartial facilitators to guide your team through the exercise, give us a call.)
- Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project, Margot Bloomstein, 2012
- Content Strategy for the Web, 2nd Edition, Kristina Halvorson, 2012
Don’t forget about the upcoming social media events at HandsOn Tech.