Vine of cardsorting exercise courtesy E.Louis Larson
What a lot of good discussion and hands-on work we had at the Finding Your Voice: A Social Media Content Development Workshop, hosted by HandsOn Tech, part of Pittsburgh Cares, and Google Pittsburgh.
I hope you found the presentation and the card sorting exercise helpful, and I hope you’re inspired to take what you learned back to your organization.
As promised, below are links to the presentation slides and to resources you can reference to develop your content strategy.
Make sure to pick up a copy of Margot Bloomstein’s Content Strategy at Work – it’s a fun and helpful read, and it gives you the tools to lead your team to find your organizational voice and to build and execute your content strategy. Let us know how it goes!
(If you’d like the help of impartial facilitators to guide your team through the exercise, give us a call.)
Don’t forget about the upcoming social media events at HandsOn Tech.
If you want to know more about the online marketing services we offer at Big Big Design, you can read about them here, or please contact us. We’d love hear from you.
Are you a registered Pittsburgh nonprofit that wants to connect your mission with your audience through social media? Do you want to engage on Twitter or Facebook, but you’re not quite sure what to say?
Join Big Big Design’s own Cynthia Closkey for a content development workshop hosted by HandsOn Tech Pittsburgh and Google Pittsburgh. HandsOn Tech, part of PittsburghCares, was created to help Pittsburgh nonprofits use technology effectively and efficiently so they can focus and succeed in their missions.
Registered nonprofits can sign up for this April 17th event at Bakery Square. Hope to see you there!
Related to my post yesterday about Facebook’s privacy settings: danah boyd posted in more detail about the implications of Facebooks privacy (“Facebook and ‘radical transparency’“). These two paragraphs convey the problem I often see in which people haven’t thought through the implications of the “network” part of social networks:
A while back, I was talking with a teenage girl about her privacy
settings and noticed that she had made lots of content available to
friends-of-friends. I asked her if she made her content available to
her mother. She responded with, “of course not!” I had noticed that
she had listed her aunt as a friend of hers and so I surfed with her to
her aunt’s page and pointed out that her mother was a friend of her
aunt, thus a friend-of-a-friend. She was horrified. It had never
dawned on her that her mother might be included in that grouping.
Over and over again, I find that people’s mental model of who can see
what doesn’t match up with reality. People think “everyone” includes
everyone who searches for them on Facebook. They never imagine that
“everyone” includes every third party sucking up data for goddess only
knows what purpose. They think that if they lock down everything in the
settings that they see, that they’re completely locked down. They
don’t get that their friends lists, interests, likes, primary photo,
affiliations, and other content is publicly accessible.
danah’s full post is well worth your time.