Tag Archives: social media

Finding Your Voice: Post Workshop Materials

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Vine of cardsorting exercise courtesy E.Louis Larson

What a lot of good discussion and hands-on work we had at the Finding Your Voice: A Social Media Content Development Workshop, hosted by HandsOn Tech, part of Pittsburgh Cares, and Google Pittsburgh.

I hope you found the presentation and the card sorting exercise helpful, and I hope you’re inspired to take what you learned back to your organization.  

As promised, below are links to the presentation slides and to resources you can reference to develop your content strategy.

Make sure to pick up a copy of Margot Bloomstein’s Content Strategy at Work – it’s a fun and helpful read, and it gives you the tools to lead your team to find your organizational voice and to build and execute your content strategy. Let us know how it goes!

(If you’d like the help of impartial facilitators to guide your team through the exercise, give us a call.)

Presentation Deck

References

Don’t forget about the upcoming social media events at HandsOn Tech.

If you want to know more about the online marketing services we offer at Big Big Design, you can read about them here, or please contact us. We’d love hear from you.

Finding Your Voice: A Social Media Content Development Workshop

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Are you a registered Pittsburgh nonprofit that wants to connect your mission with your audience through social media?  Do you want to engage on Twitter or Facebook, but you’re not quite sure what to say?

Join Big Big Design’s own Cynthia Closkey for a content development workshop hosted by HandsOn Tech Pittsburgh and Google Pittsburgh.  HandsOn Tech, part of PittsburghCares, was created to help Pittsburgh nonprofits use technology effectively and efficiently so they can focus and succeed in their missions.

Registered nonprofits can sign up for this April 17th event at Bakery Square.  Hope to see you there!

What’s new in “New Media” in 2012?

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On Friday I spoke on a panel about Media, to the current class of Leadership Butler County. My topic was “New Media,” though when you think about it, the Web has been around for a couple of decades so it’s not so very new any more.

Here’s the presentation I gave:

Blogging and the virtual neighborhood

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Porch by sonjalovas

Blogs are front porches reinvented for a digital age, perhaps—platforms that take the inside out and bring the outside in, corridors of courtesy in a digital and fast-paced world.

Kathryn McCollough considers the role of porches in community life, and whether blogs might be a form of virtual porch. (Thanks to Chris at gunky.org for linking to this thoughtful post.)

People often talk of social media replacing the water cooler as the place where people connect and exchange ideas. All social media are not equal in their ability to help us communicate though — Twitter emphasizes speed over nuance, Facebook reinforces existing connections but does less well bringing new connections to the fore. Blogging has its own characteristics as well. Continue reading →

15 Minute Social Media for Business

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I spoke today with the Slippery Rock Business Association about social media and how they could use it to build business. Here’s the slideshow I used as a framework:

15 Minute Social Media for Business

Key questions you might ask

1. Where can social media make the greatest impact for your business?

2. How can you blend social media into your existing communications and operations?

3. What social media and networks are your customers, stakeholders, employees, and competitors using?

What’s the value of social media?

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Today I spoke on a panel* on the topic of Media, for the current Leadership Butler County class. On the panel with me were Joe Taylor of ARMSTRONG, Scott Briggs of the Butler County Radio Network, and Keith Graham of the Butler Eagle, each representing their business and, to some extent, their media (television, radio, and print news respectively).

My brief was to represent “New Media” — kind of a big area. I decided to focus on three questions that people often ask me about social media and online networks:

  • Who has time for social media?
  • Which should my company/organization be on: Facebook or Twitter?
  • What is the ROI of social media?

Here are the slides that accompanied my talk.

What Is the Value of Social Media?


* Yes, another one! This month has been crazy with panel presentations. (back)

Follow Me: How to Use Social Networks to Build Visibility & Drive Sales

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Today I’ll be speaking on a panel at the 5th Annual Business Technology Conference, organized by the Small Business Development Center at Duquesne University. Our moderator will be Betsy Benson, Publisher and Vice President of Pittsburgh Magazine, and sharing the panel with me will be the delightful Victoria Dilliott, owner of Affogato Coffee Bar.

Our session title: “Follow Me: How to Use Social Networks to Build Visibility & Drive Sales.”

Follow Me: How to Use Social Networks to Build Visibility & Drive Sales



View more presentations from Big Big Design.

My portion of the session will be an evolution of a session I gave at PodCamp Pittsburgh 5, “Blogging for Business.” I wanted to expand on the ideas I’d discussed at PodCamp, going beyond blogging to a more comprehensive social media communications strategy (and actually beyond social media to online communication as a general thing).

The slideshow includes lots of neat visuals from Flickr and elsewhere (all Creative Commons attributed), but there’s one particular visual I’d like to highlight: the “Killer Blog Strategy Mind-Map” diagram by Johnny Haydon. Communications — and social media/online communications in particular — act much like a loop system, and this diagram does a great job of visualizing the loops of causes and effects. A full diagram of the system would be much more complex, but sometimes the complete complexity obscures the core of what’s going on. If you’re trying to set out your plan to build communications (and community) online, this diagram is the place to start.

More notes to come after the presentation.

FOLLOW-UP:

Thanks to everyone who attended our session. What a fine discussion we had! Very big thanks to Victoria for sharing her story, and to Betsy for moderating the session.

Here is more information for some examples I mentioned during the talk:

Cooks Source controversy: Thorough summary write-up here, the main post by the blogger who first discovered her material had been reprinted without permission.

A sample of how Paper.li shows interesting content from a Twitter account and the users it follows: my Paper.li

Eat’n'Park using social media for last-minute promotions during the Stanley Cup playoffs: coverage in the Pittsburgh Post-Gazette (6/21/2009)