Why be social?

Why be social?

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I spoke on a panel for Leadership Butler County today, talking about social media.

This is a great panel every year, with Joe Taylor of Armstrong and Keith Graham of the Butler Eagle each talking about their respective media.

Why be social cover image

You can download my presentation as a Keynote file or a PDF with presenter notes. Feel free to use and share; kindly link back to this post when you do.

Why be social? (PPT format)

Why be social presenter notes (PDF format)

Credit for the cool image of social media words I used for the cover goes to Daniel Iversen, on Flickr.

Are you social? Why? I’d love to hear your thoughts in the comments.

Last week I was quoted in an article about social media and grieving, “A time to tweet? Sharing personal experiences on social media,” by Jenny Wagner in the Beaver Valley Times (subscription required).

Cynthia Closkey, president of web communication firm Big Big Design, said everyone has his or her own level of comfort for sharing personal experiences online.

“I have a blog and a Twitter account, Facebook and Google Plus, and when my dad passed away, I hadn’t written about it during the process, but when he died I felt like that’s a thing I kind of want to memorialize,” she said.

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Please, for the love of clear communication and thought, everyone get this straight: “This Is a Blog Post. It Is Not a “Blog.”

The reasons for avoiding this linguistic boner are pretty simple. The first, and perhaps most obvious, is that it can be confusing. No matter what dictionary you check—online, Urban, or otherwise—you will find no definition of blog that means blog post. Saying one to mean the other is like saying magazine when you mean article. The listener or reader may get your drift eventually, but only after they’ve been thrown for a loop.

Finding Your Voice: Post Workshop Materials

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Vine of cardsorting exercise courtesy E.Louis Larson

What a lot of good discussion and hands-on work we had at the Finding Your Voice: A Social Media Content Development Workshop, hosted by HandsOn Tech, part of Pittsburgh Cares, and Google Pittsburgh.

I hope you found the presentation and the card sorting exercise helpful, and I hope you’re inspired to take what you learned back to your organization.  

As promised, below are links to the presentation slides and to resources you can reference to develop your content strategy.

Make sure to pick up a copy of Margot Bloomstein’s Content Strategy at Work – it’s a fun and helpful read, and it gives you the tools to lead your team to find your organizational voice and to build and execute your content strategy. Let us know how it goes!

(If you’d like the help of impartial facilitators to guide your team through the exercise, give us a call.)

Presentation Deck

References

Don’t forget about the upcoming social media events at HandsOn Tech.

If you want to know more about the online marketing services we offer at Big Big Design, you can read about them here, or please contact us. We’d love hear from you.

Finding Your Voice: A Social Media Content Development Workshop

Finding Your Voice: A Social Media Content Development Workshop

Blog Events

Say anything

Are you a registered Pittsburgh nonprofit that wants to connect your mission with your audience through social media?  Do you want to engage on Twitter or Facebook, but you’re not quite sure what to say?

Join Big Big Design’s own Cynthia Closkey for a content development workshop hosted by HandsOn Tech Pittsburgh and Google Pittsburgh.  HandsOn Tech, part of PittsburghCares, was created to help Pittsburgh nonprofits use technology effectively and efficiently so they can focus and succeed in their missions.

Registered nonprofits can sign up for this April 17th event at Bakery Square.  Hope to see you there!

What’s new in “New Media” in 2012?

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On Friday I spoke on a panel about Media, to the current class of Leadership Butler County. My topic was “New Media,” though when you think about it, the Web has been around for a couple of decades so it’s not so very new any more.

Here’s the presentation I gave:

Blogging and the virtual neighborhood

Blogging and the virtual neighborhood

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Porch by sonjalovas

Blogs are front porches reinvented for a digital age, perhaps—platforms that take the inside out and bring the outside in, corridors of courtesy in a digital and fast-paced world.

Kathryn McCollough considers the role of porches in community life, and whether blogs might be a form of virtual porch. (Thanks to Chris at gunky.org for linking to this thoughtful post.)

People often talk of social media replacing the water cooler as the place where people connect and exchange ideas. All social media are not equal in their ability to help us communicate though — Twitter emphasizes speed over nuance, Facebook reinforces existing connections but does less well bringing new connections to the fore. Blogging has its own characteristics as well. Continue reading