Lindsay Robertson, a freelance writer in New York, published an excellent list for publicists who want to connect with bloggers: “The Do’s and Don’ts of Online Publicity, For Some Reason.” It’s well worth reading and following this entire list of tips.

So often we emphasize what not to do when connecting with bloggers, so I love that this post highlights several things to be sure to do. If you were to do them, you’d have almost no chance of committing any of the Don’ts on the list.

Two in particular cover the majority of the advice: Continue reading →