Nonprofits and the real-time web


What impacts are right around the corner?
Organizations that choose to do so are already able to run circles around the web using these real-time technologies. I expect that some will do so and many will not. It will be like the difference between organizations that developed an effective web or email presence early vs. those that did not.

“If organizations want to be relevant and effective, they will need to incorporate some elements of real-time information delivery into their work flow. Be that pushing real-time updates out to their websites and supporters, consuming updates on breaking news in their sector in real time, or collaborating remotely in real time. Using only the parts of the web that you must refresh for updates, when you remember to do so, be they email or web pages, will soon feel like putting your ear up to a tin can with a string connecting it to some other tin can far away.

“I don’t mean to say that everything will be real time and you must always live in that flow, but I do believe it’s fast becoming an essential form of engagement. Not just because everyone is doing it, either, but because it’s really very useful.”

Excerpt from an interview with ReadWriteWeb’s Marshall Kirkpatrick about their “report on the real-time Web and how real time impacts the world of nonprofit organizations.” Lots of great information in the interview and in the report — not only for nonprofits but also for small business and independent professionals.

I’ll be writing more about the real-time web in the next few weeks. Stay tuned.

Marketing for Nonprofits Workshop


My colleague Karen Bryant will be presenting an all-day marketing class at the Bayer Center for Nonprofit Management this Thursday. There are still a few spots open.

Marketing for Nonprofits: Five Keys to a Winning Marketing Plan.
Every nonprofit needs a strategic marketing plan to attract clients, secure funding and get noticed. This practical, how-to session presents the five keys to a winning marketing plan in easy-to-understand language with case studies, sample material, hands-on activities and a marketing plan template. Participants begin the marketing planning process in class and leave with the tools to complete and execute it. No budget is too small; these techniques and materials work for everyone.

Presenter: Karen Bryant has over 25 years experience working in the nonprofit and corporate sectors. Today, she merges her corporate marketing know-how to help nonprofits to take advantage of marketing and branding strategies utilized by successful companies. Her Pittsburgh clients include YouthWorks, Inc., Bayer Center for Nonprofit Management, Elisco Advertising and Emmaus Community of Pittsburgh, to name a few.

Thursday March 27, 2008
9:00 am to 4:00 pm
Regional Enterprise Tower
425 6th Avenue, Suite 2610
Downtown Pittsburgh
Fee: $100
Contact: Ivana Spehar 412-397-6000