Photo credit: enviziondotnet
A few weeks back, new media marketer extraordinaire Chris Brogan shared ideas and suggestions for maintaining a personal presence online. (“19 Presence Management Chores You COULD Do Every Day“) The list is dense and ambitious, but the time you put into this kind of effort pays off.
If you’re charged with maintaining the social media presence of a company, the list still holds great value, but it might need a bit of translation. When you speak for your company or for a brand, you’re stepping outside your individual persona, and your actions should reflect that. This is also true if you maintain separate online presences for your personal self and your work self.
Here’s my take on key online presence management chores for a company or brand. Continue reading