A few weeks back, new media marketer extraordinaire Chris Brogan shared ideas and suggestions for maintaining a personal presence online. (“19 Presence Management Chores You COULD Do Every Day“) The list is dense and ambitious, but the time you put into this kind of effort pays off.
If you’re charged with maintaining the social media presence of a company, the list still holds great value, but it might need a bit of translation. When you speak for your company or for a brand, you’re stepping outside your individual persona, and your actions should reflect that. This is also true if you maintain separate online presences for your personal self and your work self.
Here’s my take on key online presence management chores for a company or brand. Continue reading
Last week I gave a talk to a group from National City Bank about LinkedIn, the social networking site for professionals. Everyone who attended the talk seemed to have heard of LinkedIn and to have received invitations to join; some people told me they received a couple new invitations every week. Yet the majority of the group weren’t sure what the site was about or how to handle invitations, much less how to get any benefit from the site.
I don’t think these people are alone. Although LinkedIn is easy to join and to use, the concept of it escapes a lot of people at first.
I used to think of LinkedIn as an address book on steroids, with the key advantage being that everyone is responsible for keeping their own contact information up-to-date. It would be a great tool even if there were all it did.
But it’s much more powerful. That’s what my talk was about.
You can download my speaker’s notes for the presentation here: Intro to LinkedIn by Cynthia Closkey. (You’re free to extend this presentation and adapt it, but please link back to me or credit me when you do.)
I’ll elaborate on the key topics from this presentation here on the blog over the next few days.
I’m indebted to Zale Tabakman and his presentation "Seven Ways to Generate Business with LinkedIn" for a number of the ideas in this presentation. His approach differs slightly from mine; he’s been quite successful, so you’ll want to see how he uses LinkedIn as well. I cribbed a few more ideas from Guy Kawasaki’s blog post "Ten Ways to Use LinkedIn," another excellent resource.