We’ve just redesigned the online gallery for our client Jean Compton. Jean deals in Americana, folk art, and antique dolls and toys, and her website is both a way to connect with clients and prospects and a showcase for the fascinating objects she finds.
We had created her original website a few years ago, and Jean wanted to keep the same overall look but create new liveliness on the home page of the site. We suggested using a slideshow that features images of items in the gallery along with Jean’s detailed and engaging descriptions.
We also thought we could streamline the underlying architecture of the gallery, using WordPress’s new custom post types. The new site achieves both these goals, making it both more appealing and easier to work with.
And it’s already having an impact! Jean sent us this note:
I put up a fabulous folk art cane yesterday before noon, and sold it before the end of the day! It was a piece I had featured in an ad in Maine Antique Digest, which sends people to the website. I had three inquiries yesterday in a matter of hours and sold the cane to the third person who contacted me.
I’m confident that the combination of great items, targeted advertising and a great website is really going to help my business.




Here’s a fun upcoming business mixer: Members of the Butler County, Clarion, Franklin and Venango Area Chambers of Commerce are invited to the Foxburg Inn on Wednesday, August 12, 2009. The event will be held on the river deck overlooking the beautiful Allegheny River. It begins at 5:30 p.m. and lasts until 7:30 p.m. and is free to chamber members. Guests will enjoy samplings of wine, chocolate and appetizers courtesy of Foxburg Winery, Divani Chocolates, Foxburg Pizza and Allegheny Grille.
Jean Compton deals in folk art, Americana, and antique rags dolls and toys, and she needed a website that would show off the items she finds.




