Need to figure out how to use the Web and online tools to reach your company’s goals?
We can help.
Website Content Strategy
You’ve got a website; now what? If you leave it alone, untouched, the content will turn stale and out-of-date. Search engines will recognize that it never changes, and they’ll drop it in their rankings. And site visitors will see that there’s nothing new to discover, and they’ll stop visiting.
We can help you set up a regular schedule of updates, prompting you with ideas and helping you craft it into web-ready content. Your site will stay fresh and helpful.
What we do: message hierarchy development; content strategies and planning; social media coaching
Blogs & Social Media
Blogs, podcasts, Facebook, Twitter, Pinterest, YouTube … with so many places to be online, which is right for you and your organization? How can you make the most of opportunities and avoid the pitfalls of social networks and online communities?
We can help you take stock of how you’re perceived currently in the blogosphere and other communities, discover the tools and services that are available and a fit for your goals, create a social media plan that you can execute with confidence.
What we do: benchmarking in your segment or industry; monitoring and awareness measurement; social media strategy development; social media kickoff and coaching
Measurement & Analysis
Are people visiting your website? What are they looking at; what are they clicking on? What are they responding to? (Is anything driving them away?)
Collect site statistics that are critical for your business performance, analyze the data, distribute results within your organization, and discover what your customers really want. Measure results to show the return on your web investment.
What we do: traffic reporting and analysis; user testing; conversion; content experiments
Online Ads, Marketing, and SEO
When your website is ready for action, you need to drive traffic to it. Make it an integral part of your marketing programs, ensure that it shows up in search engine results, and place smart online ads, and your traffic stats will jump.
What we do: web integration with offline marketing; search engine optimization (SEO); online advertising