No doubt I could list way more than seven elements from perfect blog posts, but these seven seem to cover all the most important bases.

  1. Headline: the 6 words that count most
  2. Storytelling hook
  3. Fewer characters per line at first
  4. Featured image
  5. Subheads for scanning
  6. Content and the 1,500-word sweet spot
  7. Soundbites for sharing
Interesting research that validates the ...

“Ms. Closkey, president of Downtown Web design firm Big Big Design, noted that over the past five to seven years, Pittsburgh’s tweeters and bloggers have tapped into a deeply philanthropic vein and produced some remarkable charitable efforts as a result.

“‘It’s interesting because people talk about Twitter being like a water cooler or a cocktail party,’ Ms. Closkey said. ‘I think social media offers technological tools to allow people do to more of what they do in real life. We see tweetups that happen around a charity or a group of people who have a cause.'” (more…)

Everybody knows that most passwords will remain unchanged. Yet our collective response to Heartbleed has been to patch our servers and email users asking them to do something we know most of them won’t do.

Here’s what our response should have been:

ALTER TABLE users DROP COLUMN password;

It turns out that passwords are obsolete, and they have been for a long time. Like the occasional pay phone you find in the back of a run-down restaurant, passwords have been unnecessary for years. The difference is that everyone laughs and reminisces when they see a pay phone, but nobody does that when they see a password field. But they should.

From “ ...