Is Facebook suppressing views of free posts?

I recently tried a little experiment. I paid Facebook $7 to promote my column to my friends using the company’s sponsored advertising tool.

To my surprise, I saw a 1,000 percent increase in the interaction on a link I posted, which had 130 likes and 30 reshares in just a few hours. It seems as if Facebook is not only promoting my links on news feeds when I pay for them, but also possibly suppressing the ones I do not pay for.

Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost,”  by Nick Bilton, New York Times.

New kid on the block

New kid on the block


Danielle Nicol

I’m so pleased to introduce you to our new web designer here at Big Big Design: Danielle Nicol.

Danielle worked with us previously as a contractor, helping us build new sites. She came on board full-time this month, and in addition to working on new websites she’s helping support our existing clients.

Danielle has been blogging since 2002 — I first met her at a Pittsburgh Bloggers event years back — so if you have questions about keeping your blog lively, she’s a perfect person to ask.

What’s new in “New Media” in 2012?


On Friday I spoke on a panel about Media, to the current class of Leadership Butler County. My topic was “New Media,” though when you think about it, the Web has been around for a couple of decades so it’s not so very new any more.

Here’s the presentation I gave:

Blogging and the virtual neighborhood

Blogging and the virtual neighborhood


Porch by sonjalovas

Blogs are front porches reinvented for a digital age, perhaps—platforms that take the inside out and bring the outside in, corridors of courtesy in a digital and fast-paced world.

Kathryn McCollough considers the role of porches in community life, and whether blogs might be a form of virtual porch. (Thanks to Chris at for linking to this thoughtful post.)

People often talk of social media replacing the water cooler as the place where people connect and exchange ideas. All social media are not equal in their ability to help us communicate though — Twitter emphasizes speed over nuance, Facebook reinforces existing connections but does less well bringing new connections to the fore. Blogging has its own characteristics as well. Continue reading

This weekend: Build your digital toolbox and find out what to do if your website is hacked


Podcamp Pittsburgh 7
Tomorrow and Sunday, join lots of interesting folks at Podcamp Pittsburgh, to discuss the online world and what you can do with it (and what you can do for it).

I’ll be there to catch up with old friends and make some new. I’m also giving a talk Saturday: “My Website Was Hacked! Now What?” I’ve had an unfortunate amount of experience in the last few years unhacking sites. This is your chance to gain some benefit from my suffering experience.

Find out more and register (for FREE!) at the Podcamp Pittsburgh website.