What’s new in “New Media” in 2012?

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On Friday I spoke on a panel about Media, to the current class of Leadership Butler County. My topic was “New Media,” though when you think about it, the Web has been around for a couple of decades so it’s not so very new any more.

Here’s the presentation I gave:

Blogging and the virtual neighborhood

Blogging and the virtual neighborhood

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Porch by sonjalovas

Blogs are front porches reinvented for a digital age, perhaps—platforms that take the inside out and bring the outside in, corridors of courtesy in a digital and fast-paced world.

Kathryn McCollough considers the role of porches in community life, and whether blogs might be a form of virtual porch. (Thanks to Chris at gunky.org for linking to this thoughtful post.)

People often talk of social media replacing the water cooler as the place where people connect and exchange ideas. All social media are not equal in their ability to help us communicate though — Twitter emphasizes speed over nuance, Facebook reinforces existing connections but does less well bringing new connections to the fore. Blogging has its own characteristics as well. Continue reading

This weekend: Build your digital toolbox and find out what to do if your website is hacked

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Podcamp Pittsburgh 7
Tomorrow and Sunday, join lots of interesting folks at Podcamp Pittsburgh, to discuss the online world and what you can do with it (and what you can do for it).

I’ll be there to catch up with old friends and make some new. I’m also giving a talk Saturday: “My Website Was Hacked! Now What?” I’ve had an unfortunate amount of experience in the last few years unhacking sites. This is your chance to gain some benefit from my suffering experience.

Find out more and register (for FREE!) at the Podcamp Pittsburgh website.

Buying online success

Buying online success

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Seth Godin looks at retail promotion in the real world and online (“Powerful (and powerless) merchants“) and says that promotion techniques that we have become used to  in offline retail don’t transfer well online.

When we shop in the real world, we take it for granted that end caps and promotions and speed tables and other interactions will not be there because they are in the direct interest of us the shopper, but because they were placed there by the retailer to help generate income. It’s a store, for goodness sake, of course they’re trying to maximize their income. … Online, where stores are more like tools than like stores, this behavior rarely transfers successfully. You bristle when Twitter starts inserting irrelevant tweets in the stream you see, because you didn’t ask for them.

One area online where this isn’t the case is search results. Search for “website design Butler PA” in Google, Bing, or Yahoo and the first results you’ll see on the page are paid results: ads. For many searches, you’re shown more paid results than organic results — that is, results that aren’t ads but are links to pages that are ranked as relevant to your search. Continue reading

“Always take a personal approach,” and other great advice for using Facebook

“Always take a personal approach,” and other great advice for using Facebook

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FACEBOOK(LET) Frontside

“Facebook demands consideration from nearly everyone, because choosing to stay off it means stepping away from the social sharing and conversation of 800+ million people. Yet choosing to play the game as an author or marketer—and use Facebook as a means to an end—can spell immediate failure if your friends and followers feel used.”

E-media guru Jane Friedman summarizes five primary principles for using Facebook in a way that’s effective and real, not overtly commercial and un-friendly. Excellent advice for anyone grappling with how to present their personal or organizational brand on Facebook, or really anywhere.

5 Principles for Using Facebook” by Jane Friedman.

Photo credit: GOIABA – Johannes Fuchs

OOH!: Going mobile

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Check out how your website looks on a mobile deviceMobile searches have grown by 4X since 2010. Fifty-seven percent of people surveyed last year said they wouldn’t recommend a business with a bad mobile website. And 95% of people with a smartphone have used it to search for local information.

How can you get started getting mobile? What’s the most important element to fix first? How does your website perform on a mobile device right now? Is it helping or hurting your business?  Continue reading

OOH! Google Places and local web search

OOH! Google Places and local web search

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Big Big Design is a favorite Google Place

This week in Online Office Hours, we’re looking at Google Places, Google’s local search and business directory. It’s a valuable tool for any business or organization that has a local clientele, and it’s easy to use. We’ll talk about how to verify your listing, what to include in it, and how to encourage your patrons to post reviews.

Online Office Hours webinars are free, but you need to register online. Sign up now for tomorrow’s session, and while you’re thinking about it you might also join our mailing list to get reminders of upcoming webinars via email.