Comparing yourself to anyone else always leads to suffering. Thinking you’re better than others breeds arrogance, and thinking you’re worse breeds self-hatred. Instead, focus on building a sense of self that “is as solid and unmoving as Mount Fuji”!
Cynthia Closkey, president of web communication firm Big Big Design, said everyone has his or her own level of comfort for sharing personal experiences online.
“I have a blog and a Twitter account, Facebook and Google Plus, and when my dad passed away, I hadn’t written about it during the process, but when he died I felt like that’s a thing I kind of want to memorialize,” she said.
Closkey said she had to weigh the various platforms and who she was connected to on each while deciding whether she wanted to share such a personal experience.
My topic was how to develop a content strategy and use it in your communication, particularly your website and social networks but also throughout your internal and external communication. Continue reading →
Dig our new digs! Big Big Design now has a new office in Pittsburgh. We’re at The Beauty Shoppe, the co-working space on Penn Avenue in East Liberty. It’s a nice, bright, and open place, and we couldn’t be happier. Come visit!
As excited as we are about having official space in Pittsburgh, we’re staying in Butler too, and moving back into a full office there (out of my home office where we’ve been hanging out for the last year). I’ll split my time between the two locations — at least two days a week in each. So we get the best of both worlds, and lots of chances to work closely with clients and bright folks no matter where they are.
On Tuesday, June 25, I’ll be speaking at the Technology Symposium, an event offered by the Butler County Chamber of Commerce, the Tri-County Technology Consortium, Butler County Community College, and Butler County Business Matters.
The theme of this symposium is security, and I’ll be speaking about online security in social networks and how to keep your online presence safe. I’ve titled the talk “Staying Secure while Staying Social: Securing your online presence” — if you’re wondering what two-factor authentication is, how to manage your passwords, and what to do if you’ve been hacked, I’ve got answers for you.
And there’s more. Other talks on the schedule include “Identity Theft,”“Security RiskManagement & Computer Forensics,” and “Cyber Security Today.”
This new technology symposium is the first of what will be an annual series. You can attend! Some more details:
The symposium will be held in Founders’ Hall on the campus of Butler County Community College, and the $30.00 admission fee includes breakfast, lunch and all course materials. Businesses who want to set up an exhibitor display at the event can do so for $75.00 which includes an uncovered six foot table, two chairs and one admission to the event. Seating is limited and reservations are required by calling the Butler County Chamber of Commerce at 724.283.2222 or email to Jennifer@butlercountychamber.com. You will not want to miss this first annual technology symposium.
The reasons for avoiding this linguistic boner are pretty simple. The first, and perhaps most obvious, is that it can be confusing. No matter what dictionary you check—online, Urban, or otherwise—you will find no definition of blog that means blog post. Saying one to mean the other is like saying magazine when you mean article. The listener or reader may get your drift eventually, but only after they’ve been thrown for a loop.
I hope you found the presentation and the card sorting exercise helpful, and I hope you’re inspired to take what you learned back to your organization.
As promised, below are links to the presentation slides and to resources you can reference to develop your content strategy.
Make sure to pick up a copy of Margot Bloomstein’s Content Strategy at Work– it’s a fun and helpful read, and it gives you the tools to lead your team to find your organizational voice and to build and execute your content strategy. Let us know how it goes!
(If you’d like the help of impartial facilitators to guide your team through the exercise, give us a call.)