I hope you found the presentation and the card sorting exercise helpful, and I hope you’re inspired to take what you learned back to your organization.
As promised, below are links to the presentation slides and to resources you can reference to develop your content strategy.
Make sure to pick up a copy of Margot Bloomstein’s Content Strategy at Work– it’s a fun and helpful read, and it gives you the tools to lead your team to find your organizational voice and to build and execute your content strategy. Let us know how it goes!
(If you’d like the help of impartial facilitators to guide your team through the exercise, give us a call.)
I recently tried a little experiment. I paid Facebook $7 to promote my column to my friends using the company’s sponsored advertising tool.
To my surprise, I saw a 1,000 percent increase in the interaction on a link I posted, which had 130 likes and 30 reshares in just a few hours. It seems as if Facebook is not only promoting my links on news feeds when I pay for them, but also possibly suppressing the ones I do not pay for.
I’m so pleased to introduce you to our new web designer here at Big Big Design: Danielle Nicol.
Danielle worked with us previously as a contractor, helping us build new sites. She came on board full-time this month, and in addition to working on new websites she’s helping support our existing clients.
Danielle has been blogging since 2002 — I first met her at a Pittsburgh Bloggers event years back — so if you have questions about keeping your blog lively, she’s a perfect person to ask.
On Friday I spoke on a panel about Media, to the current class of Leadership Butler County. My topic was “New Media,” though when you think about it, the Web has been around for a couple of decades so it’s not so very new any more.
Dan Wilkerson at Lunametrics has published a comprehensive social media sizing chart, showing the sizes for things like cover images and profile images on Facebook, background and avatar and cover images on Twitter, and more. Excellent resource!