Talk Amongst Yourselves

Posted on March 3, 2010 by Anthony Closkey

I’m cool with “social marketing” and businesses’ presence in social networks. Obviously.

I like blog comments. A lot.

However, it seems I will forever cringe while reading comments on social marketing blogs.

What do you say we try a little experiment with this social marketing blog post!

[I should probably clarify, I've never had a problem with any comment on this blog. We don't get many, and they're rarely, if ever, from the cringe-worthy marketing professionals you see elsewhere.]

Here’s my idea:

Shut out the centralized, public comments.

There are other places where you can commnet on this very post. Google Reader, Google Buzz, Twitter, Facebook, message boards, and other blogs. Heck, you can even talk about it offline! Hopefully, you already know plenty of people who want to hear your opinion of my ideas. People who want your answers to my questions. People who are interested to know which questions you find most interesting.

You’re not commenting just because you like people to see your name and link, right?

So, I’m going to offer a few ideas and questions, in conclusion. Now that you’ve read this post, start a discussion about it amongst the people who already know you. Feel free to invite me into your network to participate. Tell me I’m wrong to my face, it’s cool.

[I was trying to decide if I should leave the "trackbacks" (pingbacks) on.

Cindy offered, "One hazard of this suggestion is that it becomes the original author's (your) responsibility to report back to the blog audience on responses to posts. So then you're setting yourself up as a filter. Open comments avoid this problem; so do trackbacks. They promote transparency."

So, the comment thread can link back to those responding blog posts.]

Okay, then. Here are those questions:

What does my post and this blog lose from closing the comments to this post?
What do I gain? What do other readers gain? What do your blogs, and social circles gain by commenting “locally?”
I’m drawing my line at posts about and for social marketing professionals. I’m not suggesting businesses using blogs to talk to their consumers should do anything like this. But could that line be better drawn some place else?

Let me know where you think.

Photo credit: Ed Yourdon

Livescribe on Twitter

Posted on March 26, 2009 by Anthony Closkey

If you are a journalist, lawyer, salesperson, or educator and you are willing to share how you use Pulse, D me your email.

This screen shot illustrates the conversations you could be starting with not only your existing customers, but also potential customers.

With Twitter, Livescribe is participating in useful question and answer, ad they’re broadcasting their smart, user-centric product development to the public.

Livescribe makes smartpens. The pens record what you hear while you write. Touch something you wrote and the pen plays back that moment of the audio recording. Check out the power and potential in an amazing flash playback here.

I heard of them from Kathleen Danielson. She’s a student who started using one a month ago and seems pleased. I don’t use a Livescribe pen — not yet — but I started following Livescribe on Twitter because it looked like a cool gadget. I have since been impressed with how the development of the technology has played out in Livescribe’s conversations with real users.

Livescribe, like Twitter itself, is essentially a tool for easily recording bits of information about what we’re doing, from multiple sources, and linking them together for playback, search, and sharing with others. These kinds of technologies are limited only by their users’ creativity.

Are your web-savvy employees wondering when you are going to “get it” and start harnessing social networking?

Social Media — What Every Executive Needs to Know (And what your employees already know!)

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Social Media — What Every Executive Needs to Know
(And what your employees already know!)