OOH! Essentials of search engine optimization

OOH! Essentials of search engine optimization

Searching for how search works

This week in Online Office Hours, I’ll talk about the fundamentals of search engine optimization — organic search versus paid search, what PageRank is, what matters to search engines and what doesn’t, simple steps to make your website friendly for search engines, and more.

This will be an entry-level discussion. If search engines are a mystery to you, this will be a good start to unraveling that mystery. And if you know a bit about SEO but have a specific question, we’ll have time to discuss that as well.

Online Office Hours webinars are free, but you need to register online. Sign up now for tomorrow’s session, and while you’re thinking about it you might also join our mailing list to get reminders of upcoming webinars via email.

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