Monthly Archives: May 2009

Client site launch: Allegheny Chesapeake Physical Therapy

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Screenshot of Allegheny Chesapeake Physical Therapy website

For Allegheny Chesapeake Physical Therapy, we wanted to create a site that could expand with their practice — no small challenge, given their 12 locations, wide range of services, and variety of client tools and content.

We created their redesigned site using the Joomla open source content management system. Their web team can update all content on the site, and add news items and events. Staff have access to an employees-only area for in-house information and tools.

The new design reflects the open, friendly style of ACPT — and at the same time, it’s flexible enough to accomodate new text, photo, and video content easily.

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Questions and Revelations in Social Media

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This morning I’m talking with a roomful of business owners about social media — what it is, *why* it is, and what it means for their businesses and organizations.

It’s a crash course, and they’re coming in with a range of backgrounds and experiences. But they’re all motivated to learn, because they see that the business landscape is shifting and they don’t want to be lost.

I asked the group what their key questions are. Here’s what they said:

  • How do people find the time to do this? Do employees handle these tasks, or is there a way to integrate it into a busy schedule?
  • I’m not afraid of social media, but I’m not sure how to learn it. What’s the place to start?
  • Social media creates so much volatility, with people reacting and overreacting so fast. How can a business cope with that volatility?
  • Hw does social media fit into our overall marketing and media mix?

I have my thoughts on answers, but there are surely many different ways to approach these questions.

How would you advise this group?

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