Client site launch: TheAtriumOnline.com

Screenshot of TheAtriumOnline.comSome years back, we designed a site for The Atrium, a unique wedding and banquet center in Butler, PA. That site served them well for a few years. Last year they decided they wanted to make greater use of the web in their marketing — blogs, more photo galleries, and so on.

We worked with them to design a new site that uses photos throughout, to give a terrific visual impression of what it’s like to attend a celebration at The Atrium. The new design allows for larger images, and includes several photo galleries of weddings, social events, and business events.

The design itself is simple and elegant, so the photos have great “pop.” And the blog is easy to update, so the site can always have fresh and fun content.

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Client-site launch: SherrieFlick.com

Sherrie Flick is a writer and a co-founder of the wonderful Gist Street Reading Series. Her first novel, Reconsidering Happiness, will be published this year. In preparation for marketing that book, she needed a website — one that would showcase her published works and promote her other endeavors.

We felt a blog would be a good addition to the site. It would show her friendly and down-to-earth personality and style, and it would help the site rank better in search engines. But Sherrie wasn’t sure blogging would be right for her. She likes to focus her writing energies on her work, and the idea of placing her personal life online made her uncomfortable.

So instead of a standard-issue blog, we designed a template that’s like the mini-blog format used by Vox and Tumblr. Each entry is a simple photo with caption or a single sentence, so there’s no requirement to write a multiparagraph post. Unlike a miniblog though, we left in the tools for commenting, and we set up a style for a long post in case she ever does want to write a full post.

And the site and blog are all built in WordPress, so she can create new posts and manage her site within a single place.

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